BLOCO DA KIBON
Carnival is the biggest Brazilian popular festival; and Kibon, a leading brand in the ice cream market, could not be left out. In order to celebrate the festivities, I made a concept campaign for Kibon named "Bloco da Kibon" which features illustrations of excited people ("foliões" in Portuguese who enjoy to celebrate carnival) enjoying this amazing party that only Brazil has it, with the most refreshing brand's popsicles.
The campaign is a way for Kibon to connect with the Brazilian public in this large festive and celebrate Carnival - a party that is synonymous with joy and fun, and which always takes place in the heat of summer. And there's nothing better than a popsicle to cool off in the heat that this season brings, right? Who doesn't love it?
